Decision-support modeling helps improve promotion effectiveness by 4% for an European biscuits and snacks manufacturer
Decision-support modeling helps improve promotion effectiveness by 4% for an European biscuits and snacks manufacturer
2 PagesPROCESS • ANALYTICS • TECHNOLOGY GENERATING CONSUMER GOODS IMPACT Case Study Decision-support modeling helps improve promotion effectiveness by 4% for an European biscuits and snacks manufacturer A leading biscuits and snacks manufacturer in UK which spent approx. 25% of its revenue (approximately GBP 220 million) annually on trade promotions. Business challenges Lack of timely and actionable insights hampered promotional efficiency due
