Austin Dirks, MBAValue analysis has long been the process used to make well-informed, evidence-based decisions in healthcare organizations. Today, the ability to make expeditious, defensible decisions that align with value-based care, and subsequently value-based payment methods, has become one of the most important functions in every healthcare organization. However, COVID-19 exposed two fundamental realities particularly pertinent to value analysis teams and hospital leaders. Those individuals and others charged with evaluating their product introduction strategies should take heed

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