15 7 Industry Gross Profit Margin Net Profit Margin Advertising 23.99% 0.34% Apparel 49.77% -3.94% Auto and Truck 9.04% 1.40% Banks (Regional) 99.75% 23.79% Building Materials 28.38% 5.06% Computer Services 27.16% 3.62% Home Furnishings 27.03% 4.63% Healthcare Products 56.94% 10.91% Household Products 50.87% 11.71% Machinery 34.50% 6.58% Packaging and Container 22.39% 2.98% Precious Metals 50.17% 15.79% Recreation 37.58% -2.12% Restaurants and Dining 27.60% 5.69% Retail (General) 24.27% 2.79% Retail (Online) 42.53% 4.95% Software (Internet) 58.58% -5.60% Transportation 19.91% 3.88% Overall Market 36.22% 5.05%8CRM IVR Website Event Analytics Email SMS WhatsApp Web Push App Push Onsite Notifications Web Personalization App Personalization Google Retargeting Meta Remarketing Chan

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