Case Study

Day & Night Nurse

Day & Night Nurse

Pages 1 Pages

Day & Night Nurse: Driving campaign awareness Strategy Weve targeted adults aged 18+ living within the postal districts of over 650 promotional Boots & Sainsbury’s stores. A picture message was delivered which reminded consumers about Day & Night Nurse’s powerful 24hr symptom relief, and directed them to further branded content. Objective To drive consumers in store and raise awareness of Day & Night nurses cold and flu prod

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