Data-Driven Targeting Helped Our Display Campaign Surpass Conversion Targets Even Under Restrictive Conditions
Data-Driven Targeting Helped Our Display Campaign Surpass Conversion Targets Even Under Restrictive Conditions
1 PagesCASE STUDY © House of Kaizen copyright 2016 CLIENT: CHANNEL: VERTICAL: REGION: STA Travel Display Travel UK LEVERAGING DATA: REVENUE +278% VS TARGET Data-driven targeting helped our display campaign surpass conversion targets even under restrictive conditions. RESULTS -35% +278% CPA (UK) REVENUE (UK) +191% ABV (US) (RESULTS VS TARGET) THE CHALLENGE: ? STA Travel needed a better-performing display campaign. Their e
