Banking & Finance Data-Driven ITA Card Acquisition Drives a 20+% Lift in Performance The Challenge A top financial services firm, with over 50 million credit cards in the marketplace today, asked Merkle to develop new prospect segments in support of their credit card Invitation To Apply (ITA) program. The challenge was Merkle was not granted access to any historic campaign or customer data to use in development of the segments. Solution With

Join for free to read