Data-Backed Recommendations for City Council How the Town of Cary, NC, used AI to develop and pass its strategic approach to e-scooters When electric scooters arrived on the streets of Cary, North Carolina (pop. 165K), the Town sought a way to balance their benefits with the operational and safety challenges they posed. Cary’s leadership used Zencity’s analytics to design its strategic approach to e-scooters and get it passed with the Town Council. The Challenge While neighboring cities had been heavily regulating e-scooters, the Town wanted to take a data-driven approach to e-scooters that integrated the feedback of a majority of its community, not just the vocal voices of a few. Cary wanted to gauge city-wide perceptions and the impact of e-scooters on the community in

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