PuroEGO, a Spanish fashion retailer, leverages Domo's BI SaaS platform to streamline data analysis and decision-making, transforming its approach to managing margins and surplus. Previously, reporting took two days, leaving the team with outdated information. With Domo, real-time data access enables PuroEGO to monitor daily gross margins and surplus across stores, allowing agile stock rotation and margin optimization without heavy discounting. Domo’s solution provides automated, flexible insights, empowering PuroEGO to adapt to market demands efficiently and make data-driven decisions to stay competitive in a dynamic retail environment.

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