Dartmouth Admissions At the start of the project, we interviewed current students and sat down with internal stakeholders to determine the best path forward for creating a content- rich experience for prospective students. After reviewing the existing site, we wanted to interweave student stories throughout the new site rather than relegating them to a standalone blog. First-person stories and photo galleries from existing students permeate every aspect of the site, which adds personality and legitimacy to what are too often perceived as disingenuous and faceless testimonials. Visitors to the site can easily view profiles of student bloggers that contain a wealth of information, from bios, to story collections, as well as each student’s unique D-Plan (a summary of coursework and e

Join for free to read