Czech News Center were having issues monetising ads, specifically the company identified a functionality allowing for multiple ad slots as being beneficial but were unable to implement a solution that worked. There were challenges with workflows as well as the technical mapping which was inefficient. This lead to a consult with PubMatic and after fruitful collaboration a solution was put in place that proved to be successful. THE STORY BEHIND THE SUCCESS Czech News Center are one of the top publishing entities in Czech Republic. The company own and operate sites across news, entertainment and sports among others. Increase in eCPM 32% OUR TAILORED APPROACH ? The Implementation of PubMatic’s Multi-Size Ad feature lead to an increase in revenues by 50%. ? Addressed previous

Join for free to read