At first glance, it is a crazy question. Why would UX engineers staff a beach bar and a popular fried chicken chain? The answer: It’s where the recipe for success starts for cloud-based IT solutions firm, 2ndFactory. 2ndFactory provides “synthesis consultation” – they are a one-stop shop for building business solutions encompassing design, service and technology. A great example of this is point-of-sales (POS) systems development. The company believes that deploying UX engineers to fry up chicken and take orders at a beach bar, gives them the insight to develop a POS solution that gives small food and beverage businesses a leg up in a competitive industry through the technology developed by these engineers. Companies in Japan are working to figure out how to be more efficient as they

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