Customer Lifetime Value Targets Right Incentive Programs
Customer Lifetime Value Targets Right Incentive Programs
2 Pages©2012 Copyright Fractal Analy cs, Inc., All rights reserved. Con?den al and Proprietary Informa on of Fractal Analy cs Inc. Fractal is a registered trademark of Fractal Analy cs Limited SUCCESS STORY CLIENT A global credit card issuer (this client has requested anonymity). CHALLENGE Increase customer value by inducing higher credit card spending. SOLUTION Create enhancement programs backed by Fractal Analytics’ propriet
