Customer feedback focus increases private label sales 18%

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Focus: Customer Feedback Customer feedback focus increases private label sales 18% CASE STUDY Customer feedback doesn’t just mean complaints. With 10,000+ private label products and 600+ private label suppliers, the volume of customer feedback is enormous and therefore most retailers focus purely on the ‘serious’ complaints - either safety related or large scale incidents. One US retailer adopted a fresh approach, working with S4RB to share a

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Case Study

Customer feedback focus increases private label sales 18%

Customer feedback focus increases private label sales 18%

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