CASE STUDY Customer Experience Design & Engagement Strategies for Insurer Mobile App W W W . M A N T R A L A B S G L O B A L . C O MAbout SBI General Insurance SBI General Insurance is a leading non-life insurer and the insurance arm of India’s largest bank, State Bank of India — offering a complete suite of non-life products including motor, travel, health, home and personal accident insurance protection to retail customers. SBI General’s multi-distribution network includes over 22,000 SBI branches, 21,000+ IRDAI certified employees and 8,000+ agents serving over 110 cities across India.Problem The General Insurance Carrier required a full-service mobility solution to improve insurance accessibility pan-India, specifically catered for mobile-centric policyholders. Their bigge

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