Case Study

Customer Engagement with Migration to Oracle ATG Web Commerce Suite

Customer Engagement with Migration to Oracle ATG Web Commerce Suite

© Zensar Technologies © Zensar Technologies Company: A New York Stock Exchange- listed department store retail chain that operates 1,100 stores across 49 states in the U.S.,generating annual revenues of more than $19bn. Business Benefits • Higher turnover with daily handling capacity of 50,000 orders and 25% increase in conversion rate • Enhanced customer satisfaction with superior • customer experience, and offerings like ‘buy online, pickup in store’ and omnichannel cart • Superior business agility with better inventory management and operational Challenges • Aging ecommerce platform • Inconsistent omnichannel experience • Limited platform scalability Top Benefits Achieved Customer engagem

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