A BUYER'S GUIDE TO CUSTOMER ENGAGEMENT PLATFORMS FOR RESTAURANTS2 In contrast, Next Generation Loyalty, or Loyalty.X, drives cross-channel engagement, rather than just transactions. The top loyalty programs have the power to transform busi-nesses by building relationships at every step in the customer journey; increasing reten- tion and reducing churn; establishing a customer database; boosting cross-sell, upsell and RFM; incentivizing product trial and acquisition; boosting share of wallet and differentiat-ing the brand; expanding reach of marketing; and last but not least, yielding tremendous consumer, business, product, and marketing insight. Achieving these outcomes cannot be accomplished without a best-in-class customer engagement platform. In evaluating such platform

Join for free to read