SUCCESS STORY Challenge Bigger, better, and much more entertaining The client challenged our team to improve sales, lower OPEX, and reduce churn. They needed us to create a multichannel, real-time, big-data-driven solution to deliver a menu of targeted content shaped by individual customer behavior, which meant leveraging data from hundreds of millions of subscribers across voice, video, and high-speed internet (HIS). There were several key challenges: Attract new customers in a highly competitive market Reduce churn by improving customer retention Increase customer lifetime value Approach Establishing an agile environment, as well as improved speed and efficiency The key approach was to replace the organization’s legacy systems: data lakes and platforms, network usage colle

Join for free to read