COMBINING LEAD GENERATION WITH PERSONAL BUSINESS MEETINGS FOR ESTABLISHING EFFICIENT PARTNERSHIPS – CASE STUDY ON A CUSTOM SOFTWARE DEVELOPMENT COMPANY M / +4 07 45 87 51 61 F / +4 021 313 56 85 E / office@nnc-services.com W www.nnc-services.com A / 13-17 Sevastopol St, Diplomat Business Center, Bucharest 1, Romania 2 CASE STUDY © 2011 NNC Services THE CLIENT: SmartTech 2000 is a software development company with expertise in PHP, Open Source and mobile development technologies. The company offers services such as application development, database design and implementation, Intranet and Extranet solutions, as well as web programming. The business partners outsourcing to SmartTech 2000 are mostly IT companies from US and Europe, while its e

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