Adobe Customer Story Cultivating digital marketers of the future. East Tennessee State University teaches students to work with Adobe Experience Cloud for real-world marketing success. “Using Adobe Experience Cloud allows us to create a program that attracts both students and companies that are looking to ETSU for marketers and media professionals of the future. ” Stephen Marshall, Ph.D., Department Chair, Media and Communication Department, East Tennessee State University RESULTS SOLUTION Adobe Experience Cloud, including the Adobe Analytics solution within Adobe Analytics Cloud and the Adobe Experience Manager and Adobe Target solutions within Adobe Marketing Cloud Experiential learning approach INCREASED GROWTH and student engagement in graduate program Supplemented university mar

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