FORECASTING THE LATEST FASHIONS WITH RFID Item-level RFID tagging helps Korean clothing company The Basic House read both the present and future of its market-leading brands. Background Leading Korean apparel company The Basic House manufactures four fashion lines which it sells at its own branded stores and other retailers. Challenge Convinced of RFID’s ability to streamline its global supply chain, The Basic House decided to use item-level RFID tagging to generate operational efficiencies, reduce out-of-stocks and match merchandise manufacturing and shipping to customer demand. Solution The Basic House has deployed an RFID solution comprised of handheld and portal readers from Minerva; DogBoneTM UHF RFID tags; a proprietary RFID Automatic Encoding Machine capable of encoding and printing

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