www.ctg.com Case Study The Client Bridgestone Europe is a subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tires and other rubber products. Bridgestone Corporation and its subsidiaries employ more than 140,000 people around the world, operate 178 plants in 25 nations, and sell products in more than 150 countries. The Challenge Bridgestone Europe decided to replace their current Salesforce Automation system as it did not meet their expected future CRM needs. Bridgestone began looking for a replacement system that would first meet their salesforce automation requirements, and later, support any future CRM needs that the internal IT strategy may require. Ultimately, they chose Microsoft CRM’s platform. The main goals of the “SalesBridge” project

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