Focus: Crowdsourcing Crowdsourcing reduces product complaints by 17% CASE STUDY With over 7 ,500 private label products, a major multi-national retailer recognised that it was impractical to review every single piece of customer feedback for their entire product range. Inevitably, technical managers and product managers could only focus on major incidents - the ‘tip of the iceberg’ . Therefore this retailer worked with Supplier Engagement s

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