Crocs: Making an international footprint CASE STUDY COMPANY OVERVIEW Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All CrocsTM shoes feature CrosliteTM material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight and odor-resistant qualities that Crocs fans know and love. The company sells through brick-and- mortar retail sites as well as online. CHALLENGE As Crocs sought global expansion, the company looked for a global e-commerce solution provider to help manage its

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