Case Study
CRM Implementation at Aktivbank AG
Customer Aktivbank AG Industry Financial Services Initial Situation • Mutiple, non-integrated data sources • Insufficient mapping of specialized and individual business processes in the CRM-system Role of ec4u • CRM process consulting • Requirements implementation with SAP CRM • Migration to SAP CRM 4.0 • Connect SAP to Lotus Notes • Combine various data sources into one data repository Benefits • 360° view o