Case Study
Criteo Makes The Most Ofevery Minute For 45-Day World Cup Website
Country France The results Ad impressions purchased by Criteo in 45 days To implement Criteo’s Publisher Marketplace technology Criteo CPM vs. other vendors 48.7m < 1 hour +500% Criteo makes the most of every minute for 45-day World Cup website. CDM2014 was launched months before the World Cup began, but of course most visitors came during the tournament itself in June 2014, and nearly 60% came via mobile. In order to maximize revenue in th