Overview Big Data analytics maturity comes when a company begins to run its business based on data and analytics. It is the transformation point for many organizations and shows a ma- turity level in the operationalization of data. Creating an analytics center of excellence (CoE) is a hallmark of corporate adoption. A CoE is typically one person who leads the ana- lytics initiatives and provides a central source of standardized products, expertise, and best practices for a particular functional area. The role can also provide visibility into quality and performance parameters of the delivered product, service, or process. This helps to keep everyone informed and aligned with long-term business objectives. Criteo, a performance marketing technology company, created a CoE mode

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