Overview Big Data analytics maturity comes when a com pany begins to run its business based on data and analytics. It is the transforma- tion point for many organizations and shows a maturity level in the operationalization of data. Creating an analytics center of excel- lence (CoE) is a hallmark of corporate adop- tion. A CoE is typically one person who leads the analytics initiatives and provides a central source of standardized products, expertise, and best practices for a par ticular functional area. The role can also pro vide visibility into quality and performance para meters of the delivered product, service, or process. This helps to keep everyone informed and aligned with long-term business objectives. Criteo, a performance marketing technology company, created a C

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