Case Study

CDW and CallidusCloud’s Enablement Drive Better Customer Conversations

CDW and CallidusCloud’s Enablement Drive Better Customer Conversations

Business Profile CDW is a leading provider of technology solutions with over $10.1bn in net sales (2012) Industry High-tech Solution Enablement Platform Goals • Impr o v e sales pr oductivity and effectiveness • A c c eler a t e sales onboar ding and ongoing education • Incr ease selling opportunities • Impr o v e cus t omer experiences • An y wher e/ an ytime ac c es s to enablement tools Know More, Sell More CDW and CallidusCloud’s Enablement Drive Better Customer Conversations Generating the powerful and persuasive customer conversations that can lead to sales success is dependent on a knowledgeable sales force having access to the right information at every stage of the customer’s buying cycle. CDW, a leading provider of technology solutions had always invested in d

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