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Credit Union’s Vehicle Loan Promotion Generates Nearly $10 Million in Loans from a $42,400 Investment

Credit Union’s Vehicle Loan Promotion Generates Nearly $10 Million in Loans from a $42,400 Investment

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Lending Payments Core Channel Optimization Executive Summary Using Touché ® Analyzer, Touché Messenger and Encore ® Teller to push offer messages to front-line personnel, CEFCU created a vehicle loan acquisition and recapture program that cost just $42,400, but resulted in more than $9.91 million in loans. Credit Union’s Vehicle Loan Promotion Generates Nearly $10 Million in Loans from a $42,400 Investment Case Study | Channel Sol

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