SUCCESS STORY: CREDIT UNION AUSTRALIA Credit Union Australia Welcomes More Customers with Genesys Genesys helps Australia’s largest credit union engage web visitors and create more customers A Tradition of Giving Australians a Fairer Deal In business since 1949, and with a long history of growth—both organically and through acquisition—Credit Union Australia (CUA) is now the largest customer-owned financial institution in Australia. The credit union has more than 900 employees at 60 branches, serves 400,000 customers, and has $10 billion in assets. Ranked sixth amongst large financial institutions in Australia, CUA remains competitive by focusing on being friendlier and more nimble than its larger rivals. This includes maintaining an active presence in popular digital and so

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