Credit Cards Cross Sell Strategy
Credit Cards Cross Sell Strategy
3 PagesProprietary and Confidential Credit Cards Cross Sell Strategy -Large US Bank This case study is demonstrative of prior work experience of Analyttica and is demonstrative of capabilities Proprietary and Confidential Cross-sell credit cards to retail bank deposit customers 2 • Developed framework to segment customers based on deposit balances and tenure • Analyzed cash-flow in savings bank to assess need for credit • Identified segments w
