This SugarCRM case study details how Creative Foam, a manufacturing powerhouse in automotive and healthcare, navigated a challenging market. Facing disruptions and a shift to electric vehicles, their reliance on Microsoft Excel for customer data hindered strategic growth. By implementing SugarCRM, Creative Foam transformed its sales operations, achieving 100% platform adoption and significantly enhancing data accuracy and granularity. This shift enabled the team to build advanced strategies based on precise metrics, leading to improved accountability, better internal communication, and ultimately, exceeding annual sales goals by an impressive 44%. The solution proved pivotal in gaining critical market positioning insights and driving sustained growth in complex, relationship-driven industr

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