ABOUT CENTRAL CHALLENGES Launched in 2004 in Bangalore, India, Central (part of Future Lifestyle Fashions Limited) is the first-of-its-kind retail mall in India. Central was started with the pioneering concept of giving customers an unobstructed shopping experience, something that was seen in very few other countries at the time. This was especially important as they wanted to ensure that the discerning Indian customer had immediate access to the best brands, under one roof. Today, Central retails over 500 brands across apparel, footwear, accessories, music and books for the entire family. Additionally, they have since forayed into food courts, coffee shops, super markets, restaurants and pubs. With competition heating up and more brands making their entry into the Indian mark

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