CREATING LIFELONG WHISKY DRINKERS WITH AN IMMERSIVE, MULTI-SENSORY BRAND EXPERIENCE
CREATING LIFELONG WHISKY DRINKERS WITH AN IMMERSIVE, MULTI-SENSORY BRAND EXPERIENCE
9 PagesCREATING LIFELONG WHISKY DRINKERS WITH AN IMMERSIVE, MULTI-SENSORY BRAND EXPERIENCE SUCCESS STORYCONTENTS COMPANY INTRODUCTION OPPORTUNITY SOLUTION RESULTS 03 04 05 06 08 01 02 03 04 0503 01 Company Products in use Established in 1820 Available in over 180 countries Landmark attraction in Edinburgh, Johnnie Walker Princes Street (JWPS) AnyRoad Atlas AnyRoad Experience Manager02 Introduction Diageo’s Johnnie Walker is the world’s best-selling Scotch whisky, available in over 180 countries. In September 2021, Diageo opened a landmark attraction for the brand in Edinburgh called Johnnie Walker Princes Street (JWPS), establishing a physical presence for the brand in Scotland and becoming one of the most loved and most talked about brand experiences in the world. 0403 Opportunity Diageo
