Case Study
Created A New Business And Retail Model
BIG IDEA Created a new business and retail model in a new market that enabled P&G to sell more diapers than through any other channel . OPPORTUNITY THINKING principle Big ideas emerge when we tap into Both the best of individuals and the best of teams. BI_0004 509 737 9900 | info@new-edge.com | www.new-edge.com | @NewEdgeTeamBIG IDEA ¦ P&G wanted to grow sales of baby care products in Africa. The challenge was that diapers and wipes