BIG GO-TO-MARKET Created a breakthrough communication platform for Wrangler by iteratively and rapidly testing concepts with consumers OPPORTUNITY THINKING principle The consumer is the arbiter of opportunity. BM_0001 509 737 9900 | info@new-edge.com | www.new-edge.com | @NewEdgeTeamBIG GO-TO-MARKET ¦ Wrangler’s existing marketing communications were highly successful. However, in the face of continued price increases stemming fro

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