CASE STUDY Crayola LLC Color Company from the Beginning From its earliest beginnings, Crayola LLC has been a color company. Now a wholly-owned subsidiary of Hallmark Cards, Crayola LLC came into being when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. More than 115 years later, color—along with creativity, learning and most of all, fun—is the company’s hallmark. The company, which employs 1,200 p

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