Case Study

Craghoppers

Craghoppers

www.redeye.com www.redeye.com CRAGHOPPERS ABANDONED BASKET EMAIL PROGRAMME RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE CHALLENGE Like many online retailers, Craghoppers wanted to improve website conversion through targeting users abandoning an online purchase. The company already implemented an effective multi-channel marketing strategy run by XCM, however it was felt a thir

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