Case Study November 2011 COPYGRAPH Turns to Outside Expert and Drives Growth Comments or Questions? CASE STUDY COPYGRAPH Case History © InfoTrends 2011 2 Table of Contents Introduction ................................................................................................................................ 2 Investing in Technology and Staff to Drive Growth ................................................................. 2 Bringing in an External Business Consultant to Drive Results ............................................... 4 SWOT Analysis Guides Course of Action .............................................................................. 4 Developing the Marketing Plan ..................................

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