INCREASE IN CPO EFFICIENCY 10% Results Chegg’s campaign was extremely successful at maximizing savings during their peak seasonality month for textbooks and electronic textbook sales. The Convertro optimized SEM/PPC media: ?? Generated $350K in savings during their peak month for textbooks and etextbooks ?? Increased CPO efficiency by 10% post-optimizations CONVERTRO DRIVES MARKETING EFFICIENCY CASE STUDY Overview Chegg, the St

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