the challenge the opportunity the plan The short seller had a proven track record of making good on his short plays, giving him tremendous credibility with the media and regulators. The media embraced the story of a financial firm’s malfeasance and was not eager to be persuaded that our client’s story did not fit in that usual narrative. The short seller had an undeserved reputation for honesty and straight dealing. Our research showed he had colluded with another short seller to spread false information on social media about our client. He also had too large a position as a percentage of his portfolio and was desperate to make good on this specific short play. We built a persuasive counter-narrative depicting the short seller as a desperate billionaire using underhanded tactics

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