Google's guide to innovation: How to unlock strategy, resources and technology September 2020Forew ord Growing a culture of innovation: Lessons from Google by Vinton G. Cerf, VP and Chief Internet Evangelist, Google Organizations are facing unprecedented change and challenges stemming from a confluenc e of natural and artificia l conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate. Sustained competitive advantage cannot be achieved with technology alone To create a more innovative business, you must rethink how people, structures, and processes interact every day—we refer to this as organizational culture. The teams you rely on to build must have systems and processes that keep them en

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