I S U R U S M A R K E T R E S E A R C H A N D C O N S U L T I N G Case Study: Consumer Electronics Market Evaluation 1. Identifying the issue A iPhone accessories manufacturer found itself in the position of having more product concepts in the development queue than it had resources to manufacture. Further complicating the situation were three broad considerations. 1) Two of the five product concepts in the queue had design variatio

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