I S U R U S M A R K E T R E S E A R C H A N D C O N S U L T I N G Case Study: Consumer Software Message Testing 1. Identifying the issue A major provider of consumer desktop software needed to develop a global campaign that would leverage efficiencies and bring cohesion to its brand across the US and Europe. The company had two directions to choose from: ? It had an endorsement agreement with a European celebrity, and had developed

Join for free to read