Adobe Customer Story Connecting with fans. Havas and Adobe team to create and deliver real-time, data-driven personalized ads using Adobe Advertising Cloud Creative. “Adobe Advertising Cloud Creative was our top choice to not only create personalized ads that draw in fans and connect them with their favorite teams, but also create ads that are data-driven and informed by real-time in-market results.” Michael Kaushansky, Executive Vice President, Chief Data Officer, Havas RESULTS SOLUTION Adobe Experience Cloud, including: • Adobe Advertising Cloud • Adobe Analytics Cloud Adobe Professional Services Created HUNDREDS of ads through automation Increase in REVENUE with more subscriptions Greater ROI from lower costs through ADOBE SUPPORT Used advanced segmentation for greater PERSONALIZATI

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