Connecting Over The Great Outdoors From no response to commitment in one highly relevant email A Carson-Newman admissions counselor, Spenser Smith, had been trying to get in touch with a prospective student for several weeks. He wrote emails and sent texts. He made calls and mailed printed materials ... all with no response. Then Carson-Newman partnered with Capture Higher Ed and began to use Capture Behavioral Engagement (CBE), a marketing automation platform built specifically for colleges and universities. That’s when Spenser identified a better strategy for communicating with the student. “Spenser saw that the same student had been engaging with our website,” says Aaron Porter, assistant vice president of enrollment management at Carson-Newman. “He identified the pages tha

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