Bringing the great outdoors into the urban jungle Case StudyIn a highly competitive market, fashion brands are under immense pressure to ensure their new collections catch the eye of buyers and consumers as early in the season as possible. Fashion trade shows provide a fantastic opportunity to showcase new ranges and latest designs to retailers, media and consumers. However, to stand out at such busy events and to be memorable, brands must be innovative and creative about how they show their collections. The task becomes even more difficult for those outside the high fashion circle, such as performance wear brands. Berghaus, the British outdoor clothing and footwear manufacturer, faces this challenge every year. With over 50 years’ experience in creating outdoor activewear, the br

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