Capture Higher Ed 2303 River Road, Suite 201 Louisville, KY 40206 capturehighered.com/ getstarted Guiding the International Decision Journey with Marketing Automation A private, liberal arts college in the Northeast United States guided a student located in Jinhae, South Korea on an international student decision journey that led to her enrollment in the school’s Master of Divinity program. The decision process spanned three seasons — from an early fall inquiry to a springtime deposit. The journey started over a six-day period in the fall when the Korea-based student went directly to the university’s academic program pages and returned several times throughout the week. This activity resulted in an official inquiry in September and a subsequent enrollment application in Novem

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