Conference Hotel Study & Developer Selection Process Sun Prairie, Wisconsin Hunden Strategic Partners worked with the City of Sun Prairie, Wisconsin (suburb of Madison) to study the hotel and conference meeting space markets in the Sun Prairie area, and the feasibility of responding with either a decision to not construct or proceeding with constructing and operating a hotel with connected meeting space at potential locations in the Sun Prairie area. HSP conducted a series of studies by interviewing, in both east Madison and Sun Prairie, local employers, hoteliers, restaurants, golf clubs, community centers, business owners, and a midget auto racing speedway. Ultimately, HSP recommended an upscale select service hotel of approximately 150 rooms with a ballroom, meeting

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