Case Study
Convention Hotel Study & Developer Selection Process
Convention Hotel Study & Developer Selection Process Amarillo, Texas The City of Amarillo retained HSP several times to help develop a convention center hotel for the downtown Amarillo Civic Center. First, HSP was brought in to evaluate the potential need and demand for a new downtown full-service hotel that would optimize the performance of the Amarillo Civic Center. The study considered supply and demand issues, competitive convention issues, cost of development and other factors. The key was to recommend a hotel that was large enough to induce the appropriately sized groups to the Civic Center, but not one that was so large or over-improved that it could not succeed as a business. The analysis considered the variety of different hotel types currently existing or being planne